Davina Blake: 1954 OMO washing powder - Old Mother Owl
In Pakistan the Surf brand has been so popular that it has entered the language and any washing powder is now 'surf' in Urdu! According to Unilever's website, OMO was first registered in the United Kingdom as early as 1908, so it is the oldest laundry powder brand in the country. You won't believe it, but the acronym OMO which is a household ...